Geographical Indications (GI) in India: New Guidelines for GI Logo Usage

“Indirect Tax I Indirect Tax Litigation I Customs & FTP I Central Licensing I Arbitration I Advisory”

Dated: 01.12.2025

Geographical Indications (GI) in India: New Guidelines for GI Logo Usage

India is home to a rich cultural heritage and diverse geographical landscapes that produce unique goods, from Darjeeling Tea to Kolhapuri Chappals. These products, tied to specific regions, are protected under Geographical Indications (GI), a form of intellectual property that ensures authenticity and safeguards the reputation of these goods. To further strengthen the GI ecosystem, the Department for Promotion of Industry and Internal Trade (DPIIT), under the Ministry of Commerce and Industry, has released draft guidelines for the use of the Geographical Indication (GI) Logo. These guidelines aim to regulate the proper use of GI names and logos, protect against misuse, and promote the cultural and economic value of GI goods.

What is a Geographical Indication (GI)? 

A Geographical Indication (GI) is a sign used to identify goods as originating from a specific geographical location, where the quality, reputation, or other characteristics of the goods are essentially linked to their origin. These goods can include agricultural products, natural goods, or manufactured items such as handicrafts, food products, and textiles. For example, Darjeeling Tea is known for its distinct flavor, which is attributed to the unique climate and soil of the Darjeeling region.

Why are GI Tags Important?

GI tags play a crucial role in protecting the authenticity of products, supporting local producers and artisans, and enhancing consumer trust. They help prevent counterfeit goods and misleading branding, ensuring that only genuine products from the designated region can use the GI name and logo. Additionally, GI tags promote Indian goods internationally, showcasing the country’s rich cultural heritage and unique offerings.

The GI Logo: A Symbol of Authenticity 

The GI Logo is a standardized emblem designed to signify the authenticity, origin, and cultural value of GI-registered goods from India. It features the stylized letters “GI” in a circular emblem, enclosed within a saffron, white, and green tricolor ribbon representing the Indian national flag. Accompanying the logo is the official tagline: “Invaluable Treasures of Incredible India” (English) and “अतुल्य भारत की अमूल्य निधि” (Hindi). This logo helps consumers easily identify certified GI goods and protects against counterfeit products.

Objectives of the Draft Guidelines 

The draft guidelines aim to:

Regulate the use of GI names and logos to ensure authenticity and prevent misuse.
Protect the reputation of GI goods by prohibiting misleading branding or unauthorized use.
Promote GI goods internationally by establishing clear standards for logo usage.
Support genuine producers and artisans by enhancing consumer trust in GI goods.

Who Can Use the GI Logo? 

The guidelines specify that only registered Authorized Users (AUs) or individuals/entities with the assent of AUs can use the GI Logo. This includes:

Producers and artisans registered as Authorized Users under the GI Act.
Dealers, packagers, and intermediaries who procure goods directly or indirectly from Authorized Users.
Distributors and exporters involved in the supply chain of GI goods.

Permissible Usage of GI Name and Logo 

The GI name and logo can only be used on goods that:

Originate from the designated geographical region specified during registration.
Meet the quality, production, and manufacturing standards outlined in the GI registration.
Are produced by registered Authorized Users or entities with their assent.

For example:

Darjeeling Tea can only be labeled as such if it is produced in the Darjeeling region using approved methods.
Kolhapuri Chappals must be crafted by registered artisans following the specifications defined during registration.

Restrictions on GI Name and Logo Usage 

Unauthorized or misleading use of the GI name or logo is strictly prohibited. This includes:

Using the GI name or logo on goods that do not originate from the registered region.
Misrepresenting goods that fail to meet the quality or production standards outlined during registration.
Affixing misleading terms like “style,” “type,” or “inspired by” to non-GI goods (e.g., “Kancheepuram-style sarees” or “Darjeeling blend tea”).

The restrictions apply to all forms of commercial use, including:

Packaging and labeling (tags, wrappers, stickers, branded boxes).
Online platforms (e-commerce listings, social media posts, digital ads).
Physical advertising (billboards, posters, point-of-sale materials).
Trade documents (invoices, certificates of origin).

Display and Design Guidelines for the GI Logo 

The GI Logo must be displayed prominently on product packaging, labels, and promotional materials. Key design and display rules include:

Size and clarity: The logo must be large enough to be easily identified by consumers, with a minimum size of 15 mm or 42.5 pixels.
Color scheme: The logo must retain its original saffron, white, and green tricolor design, representing the Indian national flag.
Tagline: The official tagline must accompany the logo in both Hindi and English.
Placement: The logo must be placed on the front-facing portion of the packaging, ensuring visibility and consumer trust.

Any distortion, resizing, or alteration of the logo is strictly prohibited.

Exceptions to GI Usage Rules 

The guidelines allow certain exceptions for non-commercial uses, such as:

Academic research: Universities and researchers can reference GI names and logos in studies and reports.
Journalistic references: Media outlets can use GI names and logos in articles, documentaries, and news coverage.
Cultural documentation: Museums and cultural organizations can use GI names and logos for historical exhibits.

Additionally, government ministries, state departments, and Indian embassies can use the GI name and logo for official programs and promotional purposes.

How to Provide Feedback on the Draft Guidelines 

The DPIIT is inviting comments and suggestions from the public and stakeholders on the draft guidelines. Feedback can be sent to ipr4-dipp@nic.in and ak.gupta38@nic.in by 18th December 2025.

Conclusion

The new guidelines for the use of the GI Logo are a significant step toward ensuring the proper use, protection, and promotion of India’s Geographical Indications. By adhering to these regulations, producers, artisans, and distributors can safeguard the authenticity of their products, enhance consumer trust, and contribute to the global recognition of India’s invaluable treasures.

Geographical Indications are not just about protecting intellectual property; they are about preserving the cultural and geographical identity of India. Let’s work together to uphold the integrity of GI goods and promote the rich heritage of our nation.

Listen to this on our #YouTube Channel

In case you face any issues related to Indirect Tax-Customs, GST, Foreign Trade Policy (FTP), Arbitration matters and Central Licensing and related advisory matters in India then please feel free to get in touch with SJ EXIM Services.

We offer Legal advice and litigation support in matters related to Indirect Tax-Customs, FTP, other Indirect Tax matters & Arbitration law, all sorts of Central licensing and related matters. Come and explore the new way of doing business with us!

Source: DPIIT

Disclaimer

Handy Download:

DPIIT Public Notice Download

Connect with us for more-

@ Team S J EXIM SERVICES, New Delhi, IN

CP: Ms. Shubhra Jha, Founder

Tel: +91-11-4999 2707 I +91-9999005693

Web: www.sjexim.services

EMAIL: operations@sjexim.services I shubhra@sjexim.services

Facebook: www.facebook.com/sjeximservices

LinkedIn: https://www.linkedin.com/company/90794255/admin/feed/posts/