India’s Global Outreach for Branding, Labelling, and Export Packaging: Unifying Brand India for International Success

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Dated: 15.07.2026

India’s Global Outreach for Branding, Labelling, and Export Packaging: Unifying Brand India for International Success

India has launched a landmark initiative—Global Outreach for Branding, Labelling and Export Packaging—under the Export Promotion Mission (EPM) – Niryat Disha. This program is designed to unify and elevate the global image of Indian goods and services, moving India from a commodity exporter to a brand exporter and strengthening its position in international trade.

Vision and Objectives

The initiative aims to:

Unify Brand Identity: Address fragmented branding by establishing a Unified Brand India Framework, creating a consistent and powerful global narrative for Indian exports.
Enhance Global Recognition: Develop world-class Indian brands that are recognized for quality, heritage, innovation, and sustainability.
Support Sectoral Strengths: Launch sector-specific branding campaigns for key industries such as food processing, textiles, handicrafts, wellness, pharmaceuticals, engineering, and more.
Empower MSMEs and Startups: Facilitate greater participation of MSMEs, first-time exporters, and export clusters in global markets.

Key Features

Unified Brand India Framework

Anchor Brand: A central brand identity encompassing trust, traceability, quality, consistency, culture, and innovation.
Trust Mark Certification: A multi-tier, audit-led certification system that signals quality and credibility to global buyers. Fees are waived for the first two years to encourage MSME participation.
Voluntary Participation: Exporters can opt in, with provisions for audit and re-certification to maintain standards.

Sectoral Branding

Target Sectors: Initial focus on food processing, textiles, leather, handicrafts, wellness, hospitality, pharmaceuticals, engineering, gems and jewellery, and cosmetics.
Custom Campaigns: Sector-specific branding and promotional campaigns aligned with the Unified Brand India narrative.

Financial and Technical Support

Funding: Up to 100% or ₹200 crores for central campaigns; up to 50% (max ₹10 crores) for sector branding projects.
Eligible Entities: Central/state government bodies, Export Promotion Councils (EPCs), industry associations, export clusters, and district export hubs.
Assistance Areas: Branding campaigns, packaging design, digital presence, overseas events, content creation, and adoption of sustainable packaging.

Collaborative Approach

Whole-of-Government Delivery: Coordination among the Department of Commerce, DPIIT, Ministry of External Affairs, MSME, Tourism, and sectoral ministries.
Implementation Partners: EPCs, industry associations, state governments, design institutes, and Indian Missions abroad.

Digital and AI-Driven Promotion

Digital Assets: Centralized toolkits, content libraries, microsites, and AI-powered product discovery tools.
Always-On Campaigns: Continuous digital and social media presence, influencer engagement, and geo-targeted advertising.

Application and Implementation Process

Proposal Submission: Eligible entities submit detailed proposals via an online portal, specifying objectives, target markets, activities, costs, and expected outcomes.
Evaluation: Proposals are assessed on innovation, scalability, alignment with Brand India, and measurable export outcomes.
Funding Release: Financial assistance is disbursed in instalments based on milestone achievements and utilization certificates.
Monitoring and Impact Measurement: Ongoing evaluation of export growth, brand visibility, MSME participation, and digital engagement metrics.

Governance Structure

Brand India Committee: Oversees framework development, activity recommendations, and implementation monitoring. Includes representatives from key ministries, industry bodies, and branding experts.
Indian Missions Abroad: Provide market insights, facilitate local campaigns, and support due diligence and monitoring.

How to Apply

Entities interested in participating must prepare a comprehensive proposal including:

Entity and project details
Sector and product category
Activities and deliverables
Cost breakdown and funding pattern
Implementation strategy and expected outcomes
Previous marketing experience and supporting documents

A declaration of eligibility, compliance, and non-duplication of funding is required.

Conclusion

The Global Outreach for Branding, Labelling and Export Packaging initiative marks a transformative shift in India’s export strategy. By unifying branding efforts, supporting sectoral strengths, and leveraging digital tools, India is poised to enhance its global trade footprint and build lasting value for its exporters.

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Source: DGFT

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